The Enrollment Management Committee develops and monitors the execution of the college’s enrollment management strategy which emphasizes retention, schedule, and recruitment.
The Enrollment Management team meets 1-2 times per month to discuss enrollment goals, review recent EM actions, determine how to allocate EM funds, and make recommendations on scheduling, retention, and recruitment initiatives. The team recommends FTES targets, communicates progress towards stated targets, and provides guidance for the campus community in achieving enrollment goals.
Enrollment Management Operating Budget
The District provided $75,000 in "up front" funding to establish an Enrollment Management Operating budget while a request for funding through IEPI was developed and submitted. The IEPI application process has been completed and the $200,000 in funding has been received.
At this time EM funds have been spent on four items (in addition to items that are being funded through IEPI): 1) Ask Me tablecloths, banners, and canopies; 2) A TV for the 2nd floor of the GCC to advertise services to students; 3) part-time hourly reg workers to assist at the front counter of A&R during the first two weeks of Fall and Spring; and 4) $21,000 additional funding for EM MAPS provided by Instructional departments looking to increase enrollment through promotional endeavours.
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The Enrollment Management Committee aligns its efforts with the following components fo the Strategic Direction:
1.f - Strategic Scheduling
3.a - Increasing the use of meaningful data
4.1 - Practicing strategic enrollment management that integrates financial planning with student need and achievement.
Enrollment data is provided to the EM committee on a regular basis during meetings and via email. Data is shared with the larger campus community at panning and budget forums that are held at regular intervals throughout the year. Important topics such as enrollment targets, apportionement revenue, recruitment, persistence, and class schedule are regularly covered.
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Committee goals for the 2017-2018 year are to increase enrollment through increased student persistence, by sustaining and/or improving existing recruitment efforts, and by optimizing the college schedule to ensure students have appropriate and necessary course taking options.
Strategy 1 - Primary Goals
Ensure the college generates the appropriate amount of FTES and maximizes potential enrollment revenue in order to provide essential learning opportunities and support services to students.
As the committee works to implement an Enrollment Management dashboard we will likely require support and assistance from both the Institutional Research Office and the Information Systems Office.
The Enrollment Management Committee has received $200,000 through IEPI. This money will be used to support the six initiatives that were identified by the EM Committee in the IEPI plan:
| Original Priority | Program, Unit, Area | Resource Type | Account Number | Object Code | One Time Augment | Ongoing Augment |
| Description | Supporting Rationale | Potential Alternative Funding Sources | Prioritization Criteria | |||
| 1 | Enrollment Management | Operating Expenses | 11-099-712-1-645000 | 55000 | $150,000.00 | $0.00 |
| Funding to Support Enrollment Generating Activities and Initiatives | These funds will be allocated via the Enrollment Management Committee on activities or initiatives that have potential to generate additional FTES. Specific guidelines for allocations and projects are yet to be identified. We will look to existing unfunded unit plan augmentation requests that have enrollment generating potential before soliciting new requests from campus. |
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